She said it once, one Saturday in March 2024
Sylvie mentioned her son's allergy between two customers. Nobody asked her again. On Thursday, she receives three lines that sell her nothing, and that are about her.
Her customer record, filled in once when she signed up
Simply show this email in the shop. See you soon,
Julien
The following week, without her thinking about it
On the evening of the 21st, the gift expires by itself: nothing to watch.
A gift on the day,
a visit within the week.
He knows full well when you're pretending
He's promised a gift, he opens it, it's a discount valid for eight days. The same message reaches him three times in three days, word for word.
He repeats his allergy, his size or his address on every visit, as if for the first time.
He's been coming for four years and he's greeted like someone walking through the door for the first time.
90% prefer to wait for a human rather than a virtual adviser. 72% would feel deceived if they weren't told they were talking to a machine. 92% find sales calls annoying. 32% find targeted adverts annoying, only 29% find them relevant. Observatoire des services clients 2025, Ipsos bva for the Élection du Service Client de l'Année, 5,000 people in five countries, August 2025. UFC-Que Choisir, cold calling, 20 June 2018. Harris Interactive for the CNIL, 2,082 French people aged 15 and over, December 2024.
You decide, step by step, what you hand over
Here's the thoughtful touch for Sylvie, step by step. For each one, say whether it goes through Atlas® or stays as it is today, then run the simulation.
She says one thing, once
At the counter, between two customers: her son can't have hazelnuts. She fills in nothing, she doesn't even know it's been noted.
She's never asked again
The next time, nobody asks the question again. That's the first sign, and it comes long before any message: she was listened to.
She receives three lines on the day it's useful
Not on her birthday: on the day the information is useful to her. Signed with a first name, no logo, no banner, no offer.
She has nothing to do with this message
Nothing to click, nothing to confirm, nothing to come and collect. And if she no longer wants to receive anything, the link at the bottom works first time.
Whatever your volume
Book an assessmentFrom €450 excl. VAT set-up fee, one time only
Indicative estimate, not a firm price: the exact rate is agreed with you at the assessment.
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Two messages, the same customer, the same minute
The first, she closes. The second, she replies to.
The word gift in big letters, and underneath a discount with its deadline: her first name at the top, and nothing after that comes from her. She's understood someone wants to sell her something. The other picks up a sentence she said at the counter, and she tells her neighbour about it.
The word gift in big letters, and underneath a discount with its deadline.
The manufactured touchThe plaited one next to it doesn't. I'm letting you know before you come in. Karim
The real touchShe replies thank you, she comes in on Saturday, and she tells her neighbour about it.
Three trades, and none of them sells anything
The garage
In October, Mr Berthier talked about his summers in the Lot in a caravan. The note goes out in June: the rear tyres are on the limit before the trip.
The salon
Léa cancelled twice because of her night shifts. The note says a slot has opened up on Saturday at 10 am, with no reproach. The reason was remembered.
The bike shop
A bike bought on 12 June 2025 for a daughter's 8th birthday. A year later, the note reminds them the saddle can be raised at the workshop, at no charge.
The memory you had at thirty customers, you have it at three hundred
At thirty customers you knew everything, that was what set you apart from the chain across the road. At three hundred, memory gives out. That's what we give back to you, not a discount machine. What we'll refuse: the generic birthday message with its discount, because the customer feels like a number. No real, dated detail, no message, and never a bulk send. The note is signed with your first name and you see it before it goes out. Nothing she's confided in you is used to sell.
What thoughtful touches bring you
Three hundred customers, ninety of them with a dated detail, and four occasions a year. A 30-euro basket.