He gives you three seconds, not one more
Your customer is in the street, phone in hand. Your page opens before he has time to doubt, your number is a big button. He taps, and your phone rings.
Monday, on the pavement, phone in hand
He taps the Maison Fournier link.
His thumb scrolls down, every button is waiting for it
Today's bakes
"The best bread in the neighbourhood, and always a smile!"
Julie M., 2 days agoFind us
12 rue des Tilleuls
He taps Call: your phone rings.
Three seconds to keep him,
one button for him to call you.
Five lines, and he's already gone
He waits in front of a blank page, not knowing whether it's loading or broken
He has to pinch to zoom to read your text, line after line
He taps your number, nothing happens, he'd have to copy it out by hand
He looks to see if you're open, scrolls down three times, can't find it
He's in the street with one bar of signal, and your page weighs more than his patience
You decide, step by step, what you hand over
Here's what a visitor experiences on your website, second by second. For each one, say whether the page is redone or left as it is, then run the simulation to see what he experiences.
The page shows
In just over a second, even with one bar of signal, the text can be read without zooming.
He recognises you
Your name, your trade, your town, from the very first lines.
The number is a button
He taps once, his phone dials. Nothing to copy out.
You pick up
You're on the phone with him, he tells you where he's calling from and you note down the address.
Whatever your volume
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Does this module speak to you? See what it does with your figures.
Twenty seconds, and it's all decided
The same customer, the same Monday, the same link tapped from the pavement. At the top of each point, what he experiences with your site redone. Below, what he experiences today.
Second 0. He taps the link. Your name, your trade and your town are already readable, without zooming.
Second 3. He's seen the Call button and today's closing time. He knows you're open.
Second 8. He's tapped Call. Your phone rings. Nothing to type, no account to create.
Second 20. You're on the phone with him, he tells you where he's calling from.
Second 0. He taps the link. White screen. He looks at his phone and wonders whether it's working.
Second 3. Still white. He goes back, tries once more, sighs.
Second 8. The page finally shows, tiny. He moves on to the next result.
Second 20. He's talking to your competitor, the one whose page opened straight away. You'll never know he called.
Three seconds, and more than one in two has gone
Four published figures. A site that loads badly casts doubt on the business: the visitor doesn't think about your hosting, he thinks the work might be sloppy.
Visits abandoned
From a phone, when the page takes more than three seconds.
Of time spent online
Happens on a phone, in France.
Of websites only
Pass Google's speed test on a phone.
Google, The need for mobile speed, 3,700 mobile sites, March 2016. Médiamétrie, L'Année Internet 2024, 13 February 2025. Google, Sterling Research and SmithGeiger, 1,018 people, 2012. Web Almanac 2025, Chrome UX Report, July 2025. And 75% of those who land on a poorly adapted site go off to look elsewhere.
The limits, stated up front
What this website won't do
- Push you to the top of Google: that's the job of Being found in your town
- Replace your Google listing: the two go together
- Sell for you: it triggers the call, it doesn't sign the quote
- Go faster than the network: in a basement, nobody can do anything
What's yours, from day one
- The domain name and the site are in your name, you leave with everything
- Your texts, your photos and your prices can be changed without calling us
- Speed is measured every month on a phone, and the reading is sent to you
- Each service has its own page, he lands on what he was looking for
What the fast website brings you
Out of 300 mobile visits, 53 per cent leave if the page takes more than three seconds. Under that, they see your Call button.