His boiler packs up on a Saturday, he types three words
He only reads 3 names. You're 6 minutes away: if he doesn't see you, you don't exist. His town isn't yours.
Saturday, 9.12 am: his boiler packs up
The same three words, five places he searches
He asks the AI too
Who can repair my boiler this Saturday, in Brouilly?
Chauffage Dumas, based in Brouilly, does repairs on Saturday mornings. It's rated 4.7 out of 5 (126 reviews) and also covers Saint-Martin-le-Vieux.
Everywhere he looks for you,
it's your name that comes up.
He looks for you, and he doesn't find you
- 01He types your trade and his town, he lands on a town 30 km away
- 02He sees your name, with no opening hours or phone number, he moves on to the next one
- 03He finds two different numbers, he doesn't dare dial either
- 04He calls the first, then the second, and he stops there
- 05He lives in the next town, he doesn't know you cover it
Second on the list: rating, distance, open. He taps Call.
Saturday 9.12 amHis town is written in your areas. He reads nine minutes, he calls.
7 kmYou decide, step by step, what you hand over
Here's what he sees when searching for your trade near home. At each of these steps, say whether your area and your page are up to date or left as they are, then run the simulation.
He types three words
Your trade, his town, and nothing else. He isn't searching for your name: he doesn't know it yet.
A map, then three names
Yours second, with the rating, the distance in minutes and the word open.
He opens your page, ten seconds
Saturday opening hours, repairs spelled out, his town on the list.
He taps Call
His phone dials your number, the only one, the right one. You pick up, and you're the one he chose.
Whatever your volume
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The same Saturday, within fifteen kilometres
You cover ten towns. He only searches in his.
- Brouilly, your town
He's six minutes away
Second on the list, rating, distance, open. He taps Call without leaving the screen.
Today: your name comes up, with no Saturday hours, with an old number. He dials, it rings out.
- Saint-Martin-le-Vieux, 7 km
He doesn't know you come out there
His town is written in your areas. He sees you, reads nine minutes, calls.
Today: he types the trade and his town. Three businesses from the big town come up, not you.
- Montsérand, 14 km
He goes far too far away
You come up with Saturday opening hours. He calls at 9.14 am, you're at his home before midday.
Today: nothing near him. He widens the search, lands on a repairman forty kilometres away who says Tuesday.
Three causes, always the same. Your area isn't written anywhere: you'll travel up to fifteen kilometres, and on his screen that sentence doesn't exist. Your details change from one place to the next: one number here, another there, he no longer dares dial. Your page is too thin: no Saturday hours, no photo, two reviews that are out of date.
Three names, and nothing below
of clicks go to the top three results, and nothing below. The first name alone takes 28.5%, on mobile.
Sistrix, Google CTR, 2020, updated July 2025, 80 million keywords. Baromètre numérique 2025, CREDOC, Arcep, Arcom, ANCT, 4,066 people. INSEE, suburban shops, December 2020.
The limits, stated up front
What we'll never promise you
- A guaranteed place in the ranking: nobody can sell that
- An effect in three days: a town takes weeks to climb
- The same rank for all your trades and all your towns
- Bought reviews, or reviews written by us instead of your customers
What gets worked on, and checked
- Your complete information: opening hours, services, prices shown
- Every town you serve, named and described
- The same details everywhere your name appears
- Reviews requested from your real customers, and your replies underneath
The ranking belongs to Google and its rules change without warning: no serious provider will sell you a position. We record your place every month, town by town.
What local visibility brings you
Out of 100 searches for your trade, second place takes 15.7 per cent of clicks. Elsewhere, those sixteen people call a competitor.