She mentioned you on Thursday, her colleague has forgotten your name
Sonia recommended you at the coffee machine. Three days later, Karine has forgotten the name: she picks the first salon she finds, for want of a link to send.
Thursday, 10.20 am: the coffee machine
The same evening, Karine orders from the online shop
Sonia is told, and moves closer to her gift
A code shared,
a customer won, a friend rewarded.
She'd be happy to, but she has nothing to hand over
She mentioned you to her colleague, and three days later her colleague remembers neither the name nor the street
She'd like to send people your way, but she has neither a link nor a number to hand: just a memory
She's offered a cash bonus and it puts her off: she feels like she's selling her friends
She sends your name anyway, her friend turns up with nothing, pays full price, and she feels silly
Once she left a friend's number with a shop, the friend got messages for six months, and it ended badly between them
The gesture is regulated: one single message goes to the person recommended, and it must say who it comes from.
allowed to the person recommended, and it must say who it comes from
of that person kept afterwards, unless she agrees to it herself
Nielsen, Global Trust in Advertising, 29,000 internet users in 58 countries, September 2013, France result. IFOP for Plus que pro, 1,006 French people, January 2021. CNIL guide Commerce et données personnelles, referrals, October 2016.
Does this module speak to you? See what it does with your figures.
You decide, step by step, what you hand over
Here's Sonia and Karine's evening, step by step. For each one, say whether it goes through Atlas® or stays as it is today, then run the simulation to see what Sonia and Karine experience.
In the evening, she receives something to pass on, or nothing at all
A short message: happy with your colour? If you know someone, here's something to send them.
She chooses who, and when
The text is already written, she changes a word if she likes. She sends it to one person, not an address book.
Karine receives a message from Sonia, not an advert
The name, the street, the opening hours, and what she gains. Sonia has won her something.
She books her appointment without calling
A slot, a first name, a number. No account, no code to copy out.
The thank you comes afterwards, unannounced
Once Karine has been, Sonia finds a free treatment on her next visit. No money, nothing to claim.
Whatever your volume
Book an assessmentFrom €450 excl. VAT set-up fee, one time only
Indicative estimate, not a firm price: the exact rate is agreed with you at the assessment.
The same conversation, two endings
Sonia has been your customer for two years. Karine is looking for a hairdresser.
Go and see mine, she's very good. Oh yes, where is she?
What happens today. Sonia tries to remember the name, can't: it's near the post office, you'll see.
Karine writes nothing down, the break ends, they talk about something else.
Three days later, Karine types your trade and picks the first on the list.
You never knew Sonia had mentioned you.
Hang on, I'll send it to you. The message is already written, she reads it over
Karine receives the name, the street, and half price courtesy of Sonia
The same eveningKarine books her slot, without calling, without an account
Sonia had nothing to sell or to claim: she passed it on
You see a customer walk in with confidence, and you know who sent herRewarding without turning a favour into a transaction
Done badly, the gesture changes what she did, and she stops talking about you.
No money, nothing to claim, nothing to declare.
Hairdresser, beauty salon, restaurantA treatment, a dessert, a wash. That gets talked about, a bank transfer gets hidden. She gave a good address, she didn't take a commission.
Courtesy of Sonia. Karine gains before she does.
Garage, plumber, opticianIf Karine gains nothing, Sonia feels she's using her to get her perk. Karine first, Sonia second: it's a favour done.
A word, a gesture, and no more is said about it.
Tradesman, builder, kitchen fitterNobody recommends their roofer every week. No scale, no counter: a word and a gesture, once the neighbour's job is finished.
The three objections, stated up front. Paying customers you already have: the gesture only goes out for a new person, appointment attended. It's awkward: you ask for nothing, she's the one passing it on. Her friend's number: never, the law forbids it, Karine is the one who books.
What referrals bring you
Out of 120 customers a month, about ten send the message. A recommendation from someone close is the most credible for 71 per cent of French people.