It's 9.40 pm on a Sunday, and she's booking her appointment
Your customer is thinking about her haircut. You're closed, she forgets. Three weeks go by. The moment she thinks of you is never the moment she can reach you.
Sunday, 9.40 pm: Camille walks past the closed salon
Online, 24 hours a day, without calling.
No registration, no password.
Three weeks later, her diary
Your door is closed,
your diary stays open.
She didn't give up on you, she gave up on calling
Five lines, and four published figures.
of French people have a smartphone in their pocket
It's the tool she looks for you with, on Sunday evening.
go online every day
completed a procedure online in the past year
of appointments booked are missed
Baromètre du numérique 2024, CREDOC for Arcep, Arcom, CGE and ANCT, 4,066 people, July and August 2024. Académie nationale de médecine and Conseil national de l'Ordre des médecins, 26 January 2023.
You decide, step by step, what you hand over
Here's what Camille experiences when she wants a colour. At each of these steps, say whether she books online or waits for you to open, then run the simulation.
She sees her service, its duration and its price
Cut and colour, 1 hr 15, €72. She knows how long it takes and what she'll pay.
She chooses a slot
Taken slots are greyed out. She takes Thursday 2 pm, the one that suits her.
She confirms, or she waits until Monday
No registration, no password to remember, no box to untick.
She receives her confirmation, and the button to reschedule
Service, time, address, price, and a way to reschedule by herself. She knows her place is secured.
Whatever your volume
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The same wish, followed over three weeks
Camille wants a colour. Here's what becomes of it in both cases.
- Sunday 9.40 pm
She taps three times
By 9.41 pm, her Thursday 2 pm slot is hers.
Today: closed. She makes a mental note to call tomorrow, and her evening carries on.
- Monday
She's stopped thinking about it
It's sorted, the confirmation is in her messages.
Today: she thinks of it again at 3 pm, in a meeting. By the evening, you're already closed.
- The following week
Unable to make Thursday, she moves it to Tuesday herself
Without phoning, without apologising.
Today: she calls, it's engaged. She gives up for good.
- Three weeks later
She's been twice
And she booked her next appointment on her way out.
Today: she went to the competitor next door, one Saturday, on her way back from the shops.
Three screens, and it's booked
She only chooses slots you actually have. The cancel button wins her over as much as the book button.
Sunday 9.40 pm. She has your number in front of her and can do nothing with it.
You're with a client, hands full. She won't call back, she'll call elsewhere.
She waits for a call-back that never comes, and doesn't dare push. The appointment never existed.
Your door is closed three quarters of the time
Three customers a week booked while the door is closed.
The phone doesn't go away: those who like to call will carry on. Some won't come. Your older customers will prefer your voice.
What online booking brings you
Out of 168 hours in a week, your door is open 45: three quarters of the time with no way to reach you.