The customer drifting away, contacted before you've lost them
The system spots the one who hasn't come back and the one whose service is coming due, and places the appointment in your quiet months. The unanswered quote is covered by Automatic quotes.
Six minutes on Monday morning,
and twenty-six customers contacted.
They leave without a word
Two fewer visits a year: €6,000. Across fifty customers, at 60 euros a basket. Nobody complains, and the money is no longer there.
Replacing them with a stranger. 5 to 25 times more expensive than keeping the one you had. Advertising, prospecting, trial discount. And nothing says they'll come back.
Bringing them back. +25% profit for 5% more customers retained, and an existing customer spends two thirds more than a new one.
Here you aren't selling, you're doing a favour. These appointments exist without you.
Harvard Business Review, 2014, Fred Reichheld, Bain and Company. Keeping costs 5 to 25 times less than winning, 5% retention, 25% profit. MOT, DGCCRF guide. 6,000 euros, hairdressing, beauty.
of departures have nothing to do with dissatisfaction: the customer forgot
customers lost every year by a file nobody follows up
of dormant customers come back when contacted properly
the fine for a forgotten MOT, and no notice is ever sent
You decide, step by step, what you hand over
Here's what becomes of a follow-up, from the customer spotted to the message sent. At each step, say whether you keep doing it or Atlas® takes it on: the counters recalculate before your eyes.
The customer to contact is spotted
The one past their usual cycle, the one whose due date is approaching: the gap is measured in your till and your diary.
The message is written
Short, with the first name, the reason and a slot: it's been four months, there are two slots left on Thursday. Never a discount you haven't decided on.
The slot targeted falls in your quiet periods
Due dates are offered months ahead, where the diary is empty: October stays free for emergencies, which pay better.
You review the Monday queue
Six minutes on Monday morning: you go through the messages ready to go, you remove a name if needed, nothing goes out without you. That's the module's red line.
The message goes out, the reply is tracked
The message goes out in writing, with the link to stop receiving anything. Whoever replies lands in your diary, whoever declines leaves the queue.
Whatever your volume
Book an assessmentFrom €400 excl. VAT set-up fee, one time only
Indicative estimate, not a firm price: the exact rate is agreed with you at the assessment.
Follow-ups land where your diary is empty
Everything lands at once. You turn people away in October, you do breakdowns instead of servicing, and from March to August the book is empty.
Offered several months ahead to customers whose due date falls this year. October and November stay free for emergencies, which pay better.
Nothing is brought forward by force: the year runs from 1 January to 31 December, not from the anniversary date. For a boiler, spring and summer are recommended.
Does this module speak to you? See what it does with your figures.
You recognise these lines
The one past their usual cycle, the one whose due date is approaching: the gap is measured in your till and your diary.
You can't say who you haven't seen for six months. The system spots the one who hasn't come back and the one whose service is coming due.
You turn people away in October and run empty in August. Due dates are offered months ahead, where the diary is empty: October stays free for emergencies, which pay better.
Your customers forget their service, and nobody warns them. Here you aren't selling, you're doing a favour. These appointments exist without you.
You've already thought about following up, one Sunday evening, without doing it. The follow-up was waiting for you on Monday at 8 am, ready: you reviewed it, it went out. Your Sunday evening didn't move.
Hello Claire, it's been four months. There are two slots left on Thursday.
One single message, and a link to stop receiving anything1 hr 20 against 6 min
Twenty-six follow-ups at three minutes each: an hour and twenty minutes on Sunday evening, against six minutes of review on Monday.
"Hello Claire, it's been four months. There are two slots left on Thursday."
You reviewed it, it went out.
The follow-up was waiting for you on Monday at 8 am, ready.
The limits, stated up front
What it will never do
- Send a message you haven't approved once first
- Contact again someone who asked to stop receiving anything
- Go out as a bulk send to the whole file, on a Friday evening
- Promise a discount or a gesture you haven't decided on
What's written in the contract
- Every message carries a link to stop receiving anything, immediate removal
- The file is yours, hosted in Europe, exportable in full
- A customer who asks to be deleted is, and it's logged
- You switch off whenever you like, and you leave with your customers
The due date, yes. Since 11 August 2026, sales calls require their consent: these reminders go out in writing. Law of 30 June 2025, Article L223-1, French Consumer Code.
What you get back, every month
Based on - follow-ups a week and - of 5 steps handed over, that is - per follow-up.