Ten seconds of awkwardness, and you never see them again
They've just paid, and they're asked for their email. They don't know what you'll do with it, the queue is waiting. They say no. Tell them first what it's for.
12.40 pm, at the Maison Marceau till: she's just paid
"Would you like our card? You just need to fill this in."
"No thanks, I'm in a hurry."
Without her details, you can't tell her anything
To let you know when your order arrives.
Thursday, the first message she receives
The one she was promised, not an offer.
One sentence before asking,
and the queue hasn't moved.
What they're thinking while they say no
Notify study on marketing pressure, 22 April 2025, 1,153 respondents. CNIL, 2025 annual report for complaints, 2024 for their breakdown by sector. Harris Interactive for the CNIL, consent to advertising, 2,082 people, December 2024, published November 2025.
- I'll get emails every day, and I won't know how to stop them
- What's it for? Nobody tells me, so I imagine the worst
- There are three people behind me, I'm not going to spell out my address out loud
- Name, date of birth, postcode: I feel like I'm being put on file
- I give an address I never use, that way nobody pushes
You decide, step by step, what you hand over
Here's Camille signing up, step by step. For each one, say whether it goes through Atlas® or stays as it is today, then run the simulation to see what Camille experiences.
She's just paid, the queue is waiting
Three people are waiting behind her: this is the moment she's asked, or not.
She's told what it's for before being asked
One sentence, just one, and concrete: to let you know when your order arrives.
She types almost nothing
First name and email already there, she's just paid by card. Three fields, not ten.
She reads the tick box and understands it
Write to me when it's ready, and twice a year for your private sales. I can stop whenever I like.
She says yes, or she says no
The decision stays hers: nobody forces her, nobody pushes.
The first message she receives is the one she was promised
Not an offer: the message announced, when her order is ready.
Whatever your volume
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Indicative estimate, not a firm price: the exact rate is agreed with you at the assessment.
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She's asked the same thing, she answers the opposite
She's just paid 34 euros. She's happy. The only difference lies in what she's told and what she's asked to type.
Would you like our card? She's handed a form, pen included.
Surname, first name, address, date of birth, email, mobile.
Nothing says what will become of her address, she assumes advertising.
She says no thanks, or writes an address she never reads.
To let you know when your order arrives.
Two already filled in because she's just paid by card.
Write to me when it's ready, I can stop whenever I like.
She taps Done and walks out. The queue hasn't moved.
Three seconds, and nothing to remember
A precise promise can be checked, so it's believed. Choose yours.
Bakery, butcher, florist. They're already waiting for something from you. The address lets them know the same day, and the first message proves it.
Garage, appliances, DIY. The guarantee goes with the lost receipt. Their email becomes a safety net for them, not a favour.
Hairdresser, beauty salon, dog groomer. What they fear is not getting a slot. It's kept for them, and they give their number.
Three objections, three answers. It slows down my till: no, three seconds. My older customers: they accept quickly. Am I allowed: yes, first name, email, phone, stated purpose, box never pre-ticked, deleted after three years. CNIL guidelines on marketing and commercial activities. One hundred and eighty customers identified a month, out of seven hundred and twenty visits, when one in four accepts.
What signing up brings you, every month
30 customers a day, six days a week, with the sentence and two fields already filled in.