10.15 pm, he has a question. By tomorrow, he'll have called someone else
He's alone on your website with a question: do you work on slate, do you come to his home, do you take dogs. An answer would win him over, and nobody's there until 9 am tomorrow.
10.15 pm: Julien is alone on the Toitures Lemoine website
Roof repair and renovation, since 1998.
A question?The next day, 8.00 am: his phone rings
He didn't have to repeat anything, and he didn't open any other website.
10.15 pm, a question,
an answer before bed.
What he's already been through elsewhere
He asks a simple question, gets an answer that misses the point and is offered a help article
He rephrases three times, the same sentence comes back, he can't get out of it
He looks for a way to talk to someone, there's no button for that
He was told a price or opening time that didn't exist, and found out when he got there
He never knew whether he was talking to you or a machine, and it made him uneasy
You decide, step by step, what you hand over
Here's Julien's evening, step by step. For each one, say whether it goes through Atlas® or stays as it is today, then run the simulation to see what he experiences.
The assistant introduces itself
He knows from the first sentence that it's a machine, not the owner.
He writes in his own words
He writes in his own words, with no menu to pick from and no keywords to guess.
He gets a precise answer, or nothing
Within ten seconds, a precise answer to his question, or nothing to fill the gap.
He chooses his call-back, or he's already gone
The assistant offers a call-back at the right moment: he picks his slot and puts his phone away.
Whatever your volume
Book an assessmentFrom €500 excl. VAT set-up fee, one time only
Indicative estimate, not a firm price: the exact rate is agreed with you at the assessment.
Does this module speak to you? See what it does with your figures.
Julien, 10.15 pm, one question and two outcomes
Julien doesn't know you, he found your website two minutes ago.
He never knew whether he was talking to anyone.
He opens no other website.
The three complaints about chatbots, and the answer
What it will never do, and why.
It will never pass itself off as you
It calls itself an assistant from its very first sentence.
72% of French people would otherwise feel deceived. Compulsory from 2 August 2026, Article 50 of the European AI regulation.
It will never invent a price or a lead time
A figure it doesn't have isn't guessed. It says so and passes on the request.
A customer who came for an invented price doesn't come back, and it's you he blames.
It will never trap your customer
No loop, no redirect to a help page.
A call-back is offered from the first sentence, including to anyone who doesn't like writing to a machine.
What we don't promise. It doesn't replace your voice, it holds the fort at night and on Sundays. Beyond what you've taught it, a call-back.
Nine in ten prefer to wait
prefer to wait longer rather than talk straight away to a virtual assistant. That's why this one says what it is, and offers a call-back from the first sentence.
Ipsos bva for the Élection du Service Client de l'Année, 2025 observatory, 5,000 people, France, United Kingdom, Germany, Italy, Spain, September 2025. Off-topic answers: Ipsos.Digital for Tersea, 1,000 French people, September 2025.
What the website assistant brings you
Your website gets 60 visits a week and 6 questions, half of them after 7 pm or at the weekend. Three used to be lost.